Alice K. Sylvester Inducted Into The Market Research Hall Of Fame

posted in: Events | 0

It was a full house at the Market Research Council’s annual Hall Of Fame Luncheon as Alice K. Sylvester and Gian Fulgoni joined other research greats recognized for their contributions to our profession.   You can read about it here:https://www.dropbox.com/s/2vlsv99e3j8nz7b/Market%20Research%20Council%20Announces%202019%20Hall%20Of%20Fame%20Inductees%20FINAL.docx?dl=0 … Continued

The Problem With Advanced Targets

posted in: In the News | 0

After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate.  The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television … Continued

Vending Can Be An Effective Advertising and Sampling Channel

posted in: Research | 0

Sequent Partners was asked to analyze and evaluate the performance of the vending channel for one confectionary brand.  We were pleased to find how effective this unsung channel could be.  Read the article and the white paper here: https://www.vendingtimes.com/articles/crane-merchandising-systems-releases-white-paper-d-11520

OOH ROI: Third Down And Goal To Goal

posted in: In the News | 0

OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI.  These estimates have been negatively impacted by the lack of model ready data for OOH media.   This is all about to change!  Read the whole story … Continued

Attribution Got You Scratching Your Head? This Should Help.

posted in: In the News | 0

Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here:  CIMM Attribution Provider Guide

Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth

posted in: In the News | 0

Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017   On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace.  What will it … Continued

Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester

posted in: In the News | 0

Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016.  As we prepare for the 2017 edition of this … Continued