2017 Attribution Accelerator!

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ACCELERATING THE JOURNY TO ATTRIBUTION OCTOBER 12, AT TIME INC., 200 LIBERTY STREET, NYC Many of the advertisers we speak with tell us that they are excited about the promise of attribution modeling to guide more profitable marketing decisions.  They … Continued

I-COM 2017

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I-COM 2017 April 24-27, 2017 |Porto, Portugal Sequent Partners presents at I-COM’s “Marketing Effectiveness Across Channels” session chaired by Scott McDonald of ARF.  Their presentation – “Building Bridges: Current Practices in Attribution and ROI Analysis,” highlights the developments needed to … Continued

TV of Tomorrow

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  December 8, 2016 Jim Spaeth joins other Industry leaders on a TVOT panel – Taking Measure of Viewing Measurement – at 1:05 pm in the Silas Theater