4A’s Data Summit

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February 7, 2017 | Convene – 32 Old Slip, NYC

Alice Sylvester, from Sequent Partners, joins Cross Channel ROI and Attribution: The Road Ahead panel led by Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement.

Panel starts at 3:30pm

Understanding drivers of ROI across channels is a critical need for all marketers. There are a variety of solutions including Market Mix Modeling, multi-touch attribution and others . Hear from experts on how these solutions are currently being used and about the industry data and organizational challenges that need to solved to advance the current state.

Attribution Accelerator: The Future of Marketing Measurement

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November 30, 2016

Time Inc. in New York City

Madison Square Garden

Be the future of marketing measurement.

Marketing mix modeling and digital attribution are powerful tools that help us understand which touchpoints drive consumer conversions. But they need to evolve. As attribution moves beyond digital, it needs comprehensiveness and scientific rigor. As marketing mix modeling moves beyond traditional, it needs more granularity, timeliness, and actionability.


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TV of Tomorrow

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December 8, 2016

Jim Spaeth joins other Industry leaders on a TVOT panel - Taking Measure of Viewing Measurement - at 1:05 pm in the Silas Theater