Attribution Got You Scratching Your Head? This Should Help.

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Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here:  CIMM Attribution Provider Guide

Effective Television Attribution for Improved Television ROI

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Smart TV data is providing the data scale and granularity necessary to deliver the benefits of attribution to television.  And with that, improved television performance for advertisers.  Sequent Partners recently had the opportunity to peek into the work currently being … Continued

Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth

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Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017   On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace.  What will it … Continued

Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester

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Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016.  As we prepare for the 2017 edition of this … Continued

2017 Attribution Accelerator!

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ACCELERATING THE JOURNY TO ATTRIBUTION OCTOBER 12, AT TIME INC., 200 LIBERTY STREET, NYC Many of the advertisers we speak with tell us that they are excited about the promise of attribution modeling to guide more profitable marketing decisions.  They … Continued

Accelerating Attribution

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Attribution, according to the Coalition for Innovative Media Measurement (CIMM) Lexicon, is “the reason that a prospective customer does what they do. More specifically, why they came to the site, entered the funnel, and performed a given action. (Source: Mediamath)”  … Continued

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