Sequent Partners Joins CIMM

posted in: In the News, Other | 0

Sequent Partners has joined the Coalition for Innovative Media Measurement to stay on top of big changes impacting the television and cross-media world. We’re excited about participating in these important efforts! #CIMM https://www.broadcastingcable.com/news/measurement-coalition-adds-12-new-members

Attribution Got You Scratching Your Head? This Should Help.

posted in: In the News | 0

Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here:  CIMM Attribution Provider Guide

Current State of Marketing Mix Models

posted in: Research | 0

  ObjectivesOur objective is to provide the Council for Research Excellence an in-depth understanding of the principle methods currently used to estimate advertising ROI and take actions, such as budget allocations, on the basis of those estimates.An impartial assessment is made of the strengths, … Continued