Effective Television Attribution for Improved Television ROI

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Smart TV data is providing the data scale and granularity necessary to deliver the benefits of attribution to television.  And with that, improved television performance for advertisers.  Sequent Partners recently had the opportunity to peek into the work currently being … Continued

Radio Drives Search!

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Sequent Partners is very proud of this study — Radio Drives Search! Conducted with MediaMonitors and In4mation Insights, for the RAB.  We found that radio advertising generated incremental branded Google search volume.  Twenty-Nine percent incremental branded search volume across the … Continued

Evaluating Long-Term Effects of Advertising

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  November, 2014 … But Still Current! Evaluating Long-Term Effects of Advertising:  A Study Of The Current State Of The Art And The Opportunities For Improvement Conducted by Sequent Partners For The Council For Research Excellence, this research paper explores … Continued

Current Practices in Attribution And ROI Analysis

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A White Paper For The Coalition for Innovative Media Measurement and The 4As What is the current state of marketing/media ROI analysis – and marketing mix models and attribution? Read More

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