Evaluating Long-Term Effects of Advertising

posted in: Research | 0

  November, 2014 … But Still Current! Evaluating Long-Term Effects of Advertising:  A Study Of The Current State Of The Art And The Opportunities For Improvement Conducted by Sequent Partners For The Council For Research Excellence, this research paper explores … Continued

Current Practices in Attribution And ROI Analysis

posted in: Research | 0

A White Paper For The Coalition for Innovative Media Measurement and The 4As What is the current state of marketing/media ROI analysis – and marketing mix models and attribution? Read More

Driving Profitable Growth with Full Customer Attribution Modeling

posted in: Research | 0

March 29, 2017 The promise of attribution is compelling — analytics at the tempo and granularity of management decision making. Its defining characteristic is that it operates at the individual level — and brings consumer insights back into marketing.

Combining Marketing Mix and Attribution Models

posted in: Research | 0

Admap – December 2016 Attribution modeling has emerged as a more agile, dynamic and granular alternative to the lumbering, macro marketing mix models of the past and moves us on from measuring to managing ROI. But while the science is … Continued

Marketing Measurement Evolves:

posted in: Research | 0

Jim Spaeth and Alice K. Sylvester from Sequent Partners were published as part of the RAB Radio Impact Reports Series.  Their paper, “Marketing Measurement Evolves: Why You Should Care about Multi-Touch Attribution is a preview of the industry’s Attribution Accelerator Forum in … Continued

1 2