February 16, 2017 | New York, NY Jim Spaeth and Alice Sylvester of Sequent Partners will be presenting the findings of a new CIMM study on Best Practices in Multi-touch Attribution and ROI Analyses. Join us for the 6th … Continued
Admap – December 2016Attribution modeling has emerged as a more agile, dynamic and granular alternative to the lumbering, macro marketing mix models of the past and moves us on from measuring to managing ROI. But while the science is still … Continued
Jim Spaeth and Alice K. Sylvester from Sequent Partners were published as part of the RAB Radio Impact Reports Series. Their paper, “Marketing Measurement Evolves: Why You Should Care about Multi-Touch Attribution is a preview of the industry’s Attribution Accelerator Forum in … Continued