It was a full house at the Market Research Council’s annual Hall Of Fame Luncheon as Alice K. Sylvester and Gian Fulgoni joined other research greats recognized for their contributions to our profession. You can read about it here:https://www.dropbox.com/s/2vlsv99e3j8nz7b/Market%20Research%20Council%20Announces%202019%20Hall%20Of%20Fame%20Inductees%20FINAL.docx?dl=0 … Continued
Sequent Partners’ Alice Sylvester will lead the ARF’s Attribution Showcase on June 11th, from 1:00-5:30 at the Jersey City Hyatt Regency. FREE to ARF members, you can register here: https://thearf.org/event/arf-cross-platform-measurement-council-attribution-showcase/ This event will feature case studies from: Analytic Partners, C3 Metrics, Concentric, eMphasize, IRI, … Continued
After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate. The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television … Continued
Sequent Partners was asked to analyze and evaluate the performance of the vending channel for one confectionary brand. We were pleased to find how effective this unsung channel could be. Read the article and the white paper here: https://www.vendingtimes.com/articles/crane-merchandising-systems-releases-white-paper-d-11520
Sequent Partners recently compiled this comparison of 26 leading modeling provides for CIMM and the 4 A’s: CIMM Attribution Provider Guide
Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here: CIMM Attribution Provider Guide
Smart TV data is providing the data scale and granularity necessary to deliver the benefits of attribution to television. And with that, improved television performance for advertisers. Sequent Partners recently had the opportunity to peek into the work currently being … Continued
Charlene Weisler identified highlights from the 2017 Attribution Accelerator. Read it here:Finding Solutions at the Attribution Accelerator Conference | MediaVillage
Kristina Kaganer’s great presentation at the Attribution Accelerator was featured by AdExchanger. Krisitna is Director of Global Data Strategy at Coty, the cosmetics giant. Read it here:AdExchanger
Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017 On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace. What will it … Continued