OOH | Sequent Partners

5 Jun 2018

SP Discusses OOH ROI at Geopath Austin Conference

by Alice Sylvester | posted in: Events | 0

Alice Sylvester walked members of the out of home industry through our ROI workshop last month at the GeoPath Austin conference. Download the presentation here. https://www.sequentpartners.com/wp-content/uploads/2018/06/SP-Geopath-Austin.pdf

9 Mar 2018

OOH ROI: Third Down And Goal To Goal

by Jim Spaeth | posted in: In the News | 0

OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI. These estimates have been negatively impacted by the lack of model ready data for OOH media. This is all about to change! Read the whole story … Continued