Great Progress, But …………… This December, Sequent Partners will say farewell to the advertising and media industries. When we started our careers, it was a mass marketing world. National brands, national advertising, national media, national sales. Broadly defined demo-based targets, … Continued
After almost a decade, the 2024 ARF Marketing Analytics Accelerator was truly the end of an era. The November 14th event marked the last time Sequent Partners co-convened the conference. In an op-ed for Planning & Buying Insider, Tony Jarvis … Continued
After decades of pioneering work in the advertising and media industry, Jim Spaeth and Alice Sylvester have announced their retirement. Sequent Partners have been instrumental in shaping how marketers approach measurement, from audience measurement to advanced analytics. In an interview … Continued
Alice Sylvester walked members of the out of home industry through our ROI workshop last month at the GeoPath Austin conference. Download the presentation here. https://www.sequentpartners.com/wp-content/uploads/2018/06/SP-Geopath-Austin.pdf