In November 2024 Sequent Partners concluded their chapter co-convening the Marketing Analytics Accelerator and officially passed the torch to the ARF. Over the past eight years this event has showcased innovations and best practices from an advertisers perspective, accelerating progress … Continued
After almost a decade, the 2024 ARF Marketing Analytics Accelerator was truly the end of an era. The November 14th event marked the last time Sequent Partners co-convened the conference. In an op-ed for Planning & Buying Insider, Tony Jarvis … Continued
After decades of pioneering work in the advertising and media industry, Jim Spaeth and Alice Sylvester have announced their retirement. Sequent Partners have been instrumental in shaping how marketers approach measurement, from audience measurement to advanced analytics. In an interview … Continued