Marketing Analytics Accelerator

11 Dec 2024

Marking A Milestone: Sequent Partners and the Marketing Analytics Accelerator

by Sequent Partners | posted in: In the News | 0

After almost a decade, the 2024 ARF Marketing Analytics Accelerator was truly the end of an era. The November 14th event marked the last time Sequent Partners co-convened the conference. In an op-ed for Planning & Buying Insider, Tony Jarvis … Continued

11 Dec 2024

A Legacy of Innovation: Sequent Partners on their Retirement

by Sequent Partners | posted in: In the News | 0

After decades of pioneering work in the advertising and media industry, Jim Spaeth and Alice Sylvester have announced their retirement. Sequent Partners have been instrumental in shaping how marketers approach measurement, from audience measurement to advanced analytics. In an interview … Continued