RBR+TVBR: TVB Teams Up For Action Plan for Local TV Measurement
CIMM, the 4A’s, & TVB commission Sequent Partners for joint study to assess current state of local tv measurement. Full story here
NEXT|TV: CIMM, 4As, TVB To Study Ways To Evolve Local Measurement
Consulting firm Sequent Partners hired
CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement
Industry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in the US The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB today announced the launch of a joint study … Continued
Sequent Partners Joins CIMM
Sequent Partners has joined the Coalition for Innovative Media Measurement to stay on top of big changes impacting the television and cross-media world. We’re excited about participating in these important efforts! #CIMM https://www.broadcastingcable.com/news/measurement-coalition-adds-12-new-members
ROI/Attribution Providers A Comparison of Leading Providers of Media Performance Analyses
Sequent Partners recently compiled this comparison of 26 leading modeling provides for CIMM and the 4 A’s: CIMM Attribution Provider Guide
Attribution Got You Scratching Your Head? This Should Help.
Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here: CIMM Attribution Provider Guide
Video: Attribution Challenges
BY STEVE ELLWANGER ON FEBRUARY 22, 2017 The good news about media ROI analysis is a narrowing gap between traditional marketing mix models and digital attribution models. The less-than-good news regarding an integrated, cross-platform solution: confusion among users is common and … Continued
CIMM Cross-Platform Media Measurement & Data Summit
February 16, 2017 | New York, NY Jim Spaeth and Alice Sylvester of Sequent Partners will be presenting the findings of a new CIMM study on Best Practices in Multi-touch Attribution and ROI Analyses. Join us for the 6th … Continued
Current State of Marketing Mix Models
ObjectivesOur objective is to provide the Council for Research Excellence an in-depth understanding of the principle methods currently used to estimate advertising ROI and take actions, such as budget allocations, on the basis of those estimates.An impartial assessment is made of the strengths, … Continued