Great Progress, But …………… This December, Sequent Partners will say farewell to the advertising and media industries. When we started our careers, it was a mass marketing world. National brands, national advertising, national media, national sales. Broadly defined demo-based targets, … Continued
After 21 years, Sequent Partners are closing this chapter and retiring from advertising and media data and analytics consulting. In our farewell AdExchanger op-ed, we reflect on how far the industry has come—from broad mass marketing to a promising 1:1 … Continued
After decades of pioneering work in the advertising and media industry, Jim Spaeth and Alice Sylvester have announced their retirement. Sequent Partners have been instrumental in shaping how marketers approach measurement, from audience measurement to advanced analytics. In an interview … Continued
It was a full house at the Market Research Council’s annual Hall Of Fame Luncheon as Alice K. Sylvester and Gian Fulgoni joined other research greats recognized for their contributions to our profession. You can read about it here:https://www.dropbox.com/s/2vlsv99e3j8nz7b/Market%20Research%20Council%20Announces%202019%20Hall%20Of%20Fame%20Inductees%20FINAL.docx?dl=0 … Continued
Sequent Partners’ Alice Sylvester will lead the ARF’s Attribution Showcase on June 11th, from 1:00-5:30 at the Jersey City Hyatt Regency. FREE to ARF members, you can register here: https://thearf.org/event/arf-cross-platform-measurement-council-attribution-showcase/ This event will feature case studies from: Analytic Partners, C3 Metrics, Concentric, eMphasize, IRI, … Continued
Sequent Partners was asked to analyze and evaluate the performance of the vending channel for one confectionary brand. We were pleased to find how effective this unsung channel could be. Read the article and the white paper here: https://www.vendingtimes.com/articles/crane-merchandising-systems-releases-white-paper-d-11520
Sequent Partners recently compiled this comparison of 26 leading modeling provides for CIMM and the 4 A’s: CIMM Attribution Provider Guide
Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here: CIMM Attribution Provider Guide
Smart TV data is providing the data scale and granularity necessary to deliver the benefits of attribution to television. And with that, improved television performance for advertisers. Sequent Partners recently had the opportunity to peek into the work currently being … Continued
Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016. As we prepare for the 2017 edition of this … Continued