After 21 years, Sequent Partners are closing this chapter and retiring from advertising and media data and analytics consulting. In our farewell AdExchanger op-ed, we reflect on how far the industry has come—from broad mass marketing to a promising 1:1 era.
But, as we leave, we highlight that media is still a “minimum viable product”—full of potential but in need of refinement. We hope the industry continues pushing toward the holistic, consumer-centric ecosystem consumers deserve.
Read our thoughts on the industry’s future here: Read Marketing Has Made Great Progress, But Media Is Still A Minimum Viable Product