Offerings to evaluate the ability organizations have in utilizing data & analytics to drive sales and growth
Sequent Partners, the leading consulting firm specializing in brand and media metrics, today launched a fully customizable consulting suite of Performance Accelerating Tools For Brands, Agencies and Publishers to help them successfully leverage data and analytics to drive profitable sales and sustainable growth. The first two offerings now available are the Capabilities Gauge and Operations Audit.
These solutions are designed to ensure organizations are optimizing their marketing investments, aligning internal and external partners, harvesting upper- and lower-funnel synergies and providing a competitive advantage with their use of data and analytics.
“Over the years, we have seen many companies exhibit dissatisfaction and impatience with the current state of their data and analytics. They share common problems, such as worrying they are not operating with the best-in-class solutions, but aren’t sure what to keep, fix or discard,” said Alice K. Sylvester, Partner at Sequent Partners. “Seeing these universal issues led us to create our Performance Accelerating Tools for Data & Analytics, which are completely tailored to the unique needs and capabilities of an organization, based on our best-practices and aligned with rigorous industry standards.”
The Capabilities Gauge is a best-practice assessment that measures an organization’s standing on key data and analytics success drivers. The evaluation includes:
• A comprehensive annual review that probes a company’s tools and techniques to uncover quality or system gaps, identifies missed opportunities, benchmarks advancements and surfaces relevant innovations. It also exposes quality or system gaps, identifies missed opportunities, benchmarks progress and explores possible innovations where data and analytics can play a role
• A readiness check for companies preparing to step-up their data and analytics capabilities
• A report and presentation outlining the immediate steps companies can take to improve their data and analytics capabilities, plus a longer-term roadmap for gaining competitive advantage through data and analytics
The Operations Audit is a detailed examination of an organization’s current ability to deliver their desired business insights and the operational improvements required to achieve best-practices. Specifically, the Audit explores short and long-term business goals, the current state of data and analytics and organizational readiness through the lens of:
• Data – the comprehensiveness, accuracy, granularity and latency
• Analytics – how representative the analytics are of an organization’s marketing, including owned and earned marketing channels
• External and/or internal providers – the effectiveness of a company’s data intake management, quality assurance, responsiveness and technical competence
• Internal stakeholders – the skills and expertise to be effective consumers of the data and analytics insights
• Organizational processes – the inclusiveness, communication, timeliness and effectiveness
• Activation – the integration of insights with the activation processes
• Barriers and attractors to adoption
Sequent Partners has been engaged by leading financial services firms, retailers, entertainment, publishers, packaged goods advertisers and performance measurement firms.
“Sequent Partners has authored several white papers for CIMM and our members have benefitted from their deep knowledge in measurement, modeling and attribution,” says Jon Watts, Managing Director at CIMM. “The industry needs better and more effective tools to help them optimize their marketing investments and we wish Sequent Partners well with their new initiative to address this need.”
Sequent Partners will announce additions to its suite of Performance Accelerating Tools in the coming months. To learn more about the Capabilities Gauge and Operations Audit, visit: https://www.sequentpartners.com/capabilities/
About Sequent Partners
Since 2003, Sequent Partners has driven innovation through proprietary, best-practice consulting for top advertisers and media companies in the area of marketing data and analytics. The firm has conducted highly-visible industry ROI metrics and analytics initiatives, re-engineered network business frameworks through audience identification and segmentation, developed analytic approaches for single source big data, created technical requirements and techniques for data fusions, designed a cross-platform advertising measurement system, advised major advertisers on how to navigate changing media/data landscape, and developed USA TouchPoints, the only syndicated study of consumer’s daily lives and media consumption. For more information, visit: www.sequentpartners.com