After almost a decade, the 2024 ARF Marketing Analytics Accelerator was truly the end of an era. The November 14th event marked the last time Sequent Partners co-convened the conference.
In an op-ed for Planning & Buying Insider, Tony Jarvis discusses the state of marketing analytics and the conclusion of Sequent Partners’ involvement in the conference. Jarvis highlights their contributions to advancing the understanding of marketing mix modeling, attribution, and their unofficial role as marketing truth-tellers.
Though Sequent Partners has transitioned out of the event, their impact on marketing analytics will remain. To read more about this important milestone and Jarvis’ takeaways from the event, click here to read the full article Media & Marketing Analytics: Back To The Future?