Great Progress, But …………… This December, Sequent Partners will say farewell to the advertising and media industries. When we started our careers, it was a mass marketing world. National brands, national advertising, national media, national sales. Broadly defined demo-based targets, … Continued
A new study conducted by Sequent Partners for Roku looks at what makes Smart TV ACR compelling, what it is, what it isn’t and how it works, and provides an in-depth look at some ACR providers like Samba, LG Ads, … Continued
This article quoting Sequent Partners’ Alice Sylvester and Jim Spaeth was originally published by Morning Consult on March 16, 2021. By Alyssa Meyers 40% of Gen Zers on average said they’d be more likely to go to a fast-casual establishment … Continued
https://www.nexttv.com/news/cimm-attribution-suffers-from-inconsistent-tv-exposure-data While measuring the impact of advertising campaigns has become more important to the television business, the outcomes of attribution studies vary widely because of inconsistent data on commercial exposure, a new report found. The report, issued by the Coalition … Continued
by Wayne Friedman , over 1 hour ago TV attribution results can be all over the place due to inconsistent data inputs, says a study issued by the Coalition for Innovative Media Measurement with the 4A’s Media Measurement Task Force. “Methodology, rather than … Continued
Sequent Partners has joined the Coalition for Innovative Media Measurement to stay on top of big changes impacting the television and cross-media world. We’re excited about participating in these important efforts! #CIMM https://www.broadcastingcable.com/news/measurement-coalition-adds-12-new-members
Sequent Partners addressed issues in television attribution in Malaga, Spain at the I-COM Global conference. We discussed the concern about accurately and completely capturing the full television plan, and the measuring the full value of television. Other concerns include bridging the … Continued
Digital Multicultural campaign ROIs are low, and the root cause is misidentified and missing audiences in the segments used for targeting. You’re just not reaching the number of people you think you are, and you’re not always reaching the right … Continued