Nielsen Catalina Solutions Releases First Ever CPG-Industry Benchmarks for Advertising Return Across Media
Published in Business Wire. Largest Watch and Buy Dataset for CPG Compares Actual Sales Results for Cross-Media, Digital Video, Display, Linear TV and MagazinesNEW YORK–(BUSINESS WIRE)–Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) … Continued
