Attribution Solutions Identified At The 2017 Attribution Accelerator
Charlene Weisler identified highlights from the 2017 Attribution Accelerator. Read it here:Finding Solutions at the Attribution Accelerator Conference | MediaVillage
Coty’s Global Data Strategy At The 2017 Attribution Accelerator
Kristina Kaganer’s great presentation at the Attribution Accelerator was featured by AdExchanger. Krisitna is Director of Global Data Strategy at Coty, the cosmetics giant. Read it here:AdExchanger
Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth
Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017 On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace. What will it … Continued
Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester
Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016. As we prepare for the 2017 edition of this … Continued
Jim Spaeth Honored With ARF’s Erwin Ephron Demystification Award
Friends of Sequent Partners join Jim, Alice and the ARF as Jim receives the ARF’s Demystification Award at AM17. Here, Mike Bloxham (Magid), Nancy Smith (Analytic Partners), Leslie Wood (Nielsen Catalina) Scott McDonald (ARF), Bess Spaeth (American Express), Jim, Tony … Continued
In the News: ARF Audience Measurement Conference 2017
Originally published in MediaPost. By Tony Jarvis , Op-Ed Contributor, June 19, 2017In addressing the increasingly complex and diverse media measurement and data analytics issues facing the industry, a Blue Ribbon group of experts offered various evaluations, concepts, recommendations and solutions … Continued
MediaPost: Analysis Finds Nielsen Data Used By Modelers Undercounts TV’s ROI By As Much As 20%
Originally published in MediaPost. By Joe MandeseA first-of-its kind analysis of TV audience data used by modelers to measure the return on investment (ROI) for ad spending found that it is sorely lacking, and in some cases misrepresents TV’s ROI by … Continued
Jim Spaeth at Geopath/OAAA Convention
Original article by Media4Growth. Addressing the Geopath/OAAA National Convention being organised in New Orleans, Jim Spaeth, Co-Founder of Sequent Partners, a New York-based analytically-driven consulting firm on media investments and brand building, shared his insights on how to work out … Continued
Accelerating Attribution
Attribution, according to the Coalition for Innovative Media Measurement (CIMM) Lexicon, is “the reason that a prospective customer does what they do. More specifically, why they came to the site, entered the funnel, and performed a given action. (Source: Mediamath)” Accurate … Continued
Sequent Partners Reveal That 65 Percent of Marketers See Digital Video Is Growing in Importance for Driving Offline Sales
Published in MarketWired. Research Study Highlights How Brands Can Effectively Leverage Digital Video to Drive SalesNEW YORK, NY–(Marketwired – Oct 18, 2016) – Today Sequent Partners, a leading brand and media metrics consultancy that helps businesses navigate ROI and attribution measurement, … Continued