Interesting eMarketer article about the impact of data scientists on the practice of attribution with observations from Sequent Partners’ Jim Spaeth. Maybe a “chicken or egg” situation — data science driving attribution … and attribution driving data science. Big gulf … Continued
Sequent Partners will moderate panels of five major marketers—AIG, Coca Cola, HSBC, Johnson & Johnson and MillerCoors on February 6th, 2019. The marketers will share how their organizations are approaching attribution and generating actionable results. The discussion will center around … Continued
Sequent Partners, The Coalition for Innovative Media Measurement (CIMM) and the American Association of Advertising Agencies (4A’s) are teaming up to study, analyze and compare leading TV attribution providers utilizing data from smart TV and digital set-top boxes. The organizations … Continued
Here’s an interesting finding about gender preferences and voice-overs from a radio project we worked on with Pierre Bouvard of Westwood One. Women prefer female voiceovers in AM/FM radio ads. Westwood One worked with well-respected brand and media metrics consultancy, … Continued
The analytics clan gathered October 11, 2018 at Meredith to discuss Activation and Optimization, The Role of Branding in Attribution, Television Attribution and Innovation. Well over 350 execs attended and the speakers just knocked it out o the park. Thank … Continued
Join Sequent Partners on October 11, 2018 as attribution measurement specialists from agencies, advertisers and the media gather at the Henry R. Luce Auditorium (225 Liberty Street – New York) to talk about key issues in attribution and ROI measurement. … Continued
After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate. The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television … Continued
MediaPost asked Jim and other colleagues about the potential impact of the proposed citizenship question for the 2020 US Census. In a word … devastating. Read why: https://www.mediapost.com/publications/article/316770/census-consensus-citizenship-would-be-a-headach.html
OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI. These estimates have been negatively impacted by the lack of model ready data for OOH media. This is all about to change! Read the whole story … Continued
Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here: CIMM Attribution Provider Guide