So are we! Five years ago, Forrester defined unified measurement as a blended statistical technique that assigns value to each element of the marketing mix at both a strategic and tactical level. Despite the obvious appeal of a single model, … Continued
Our industry is popping with energy around attribution measurement of digital, television, outdoor, cross-platform … even OOH. An army of people, not waiting for perfect data or systems to evolve, dove right in, because the opportunity to see what’s working … Continued
After listening to speakers at the 2019 Attribution Accelerator (October 17, 2019), there’s reason to believe attribution is transitioning to adolescence. But it’s not quite a grown-up yet, but there are some promising signs of growth. Read on …….Attribution Growing … Continued
It was a full house at the Market Research Council’s annual Hall Of Fame Luncheon as Alice K. Sylvester and Gian Fulgoni joined other research greats recognized for their contributions to our profession. You can read about it here:https://www.dropbox.com/s/2vlsv99e3j8nz7b/Market%20Research%20Council%20Announces%202019%20Hall%20Of%20Fame%20Inductees%20FINAL.docx?dl=0 … Continued
Jim Spaeth joined NewsAmerica’s Angelique Krembs at the WPP STREAM 2019 conference this week in Miami. Noting deficiencies in shopper marketing data, Spaeth suggested the medium is under-valued in marketing mix models. He offered several solutions for improving the data. https://wppstream.com/about/
On January 31, in conjunction with Teads, Sequent Partners will conduct a webinar addressing how mobile’s new social contract demands a different way of advertising. Consumers have higher expectations for content they’re engaging with on smartphones and even higher expectations … Continued
Join Sequent Partners on October 11, 2018 as attribution measurement specialists from agencies, advertisers and the media gather at the Henry R. Luce Auditorium (225 Liberty Street – New York) to talk about key issues in attribution and ROI measurement. … Continued
Sequent Partners’ Alice Sylvester will lead the ARF’s Attribution Showcase on June 11th, from 1:00-5:30 at the Jersey City Hyatt Regency. FREE to ARF members, you can register here: https://thearf.org/event/arf-cross-platform-measurement-council-attribution-showcase/ This event will feature case studies from: Analytic Partners, C3 Metrics, Concentric, eMphasize, IRI, … Continued
Alice Sylvester walked members of the out of home industry through our ROI workshop last month at the GeoPath Austin conference. Download the presentation here. https://www.sequentpartners.com/wp-content/uploads/2018/06/SP-Geopath-Austin.pdf
Tammy Greenberg, Phillipe Generali and Alice Sylvester presented an econometric analysis of the impact of radio ads on Google search data at the ARF conference on March 27th. Working with In4mation Insights, Sequent Partners and Media Monitors we studied … Continued