I-COM 2017 April 24-27, 2017 |Porto, Portugal Sequent Partners presents at I-COM’s “Marketing Effectiveness Across Channels” session chaired by Scott McDonald of ARF. Their presentation – “Building Bridges: Current Practices in Attribution and ROI Analysis,” highlights the developments needed to … Continued
Originally published in MediaPost. By Tony Jarvis , Op-Ed Contributor, June 19, 2017In addressing the increasingly complex and diverse media measurement and data analytics issues facing the industry, a Blue Ribbon group of experts offered various evaluations, concepts, recommendations and solutions … Continued
Originally published in MediaPost. By Joe MandeseA first-of-its kind analysis of TV audience data used by modelers to measure the return on investment (ROI) for ad spending found that it is sorely lacking, and in some cases misrepresents TV’s ROI by … Continued
Original article by Media4Growth. Addressing the Geopath/OAAA National Convention being organised in New Orleans, Jim Spaeth, Co-Founder of Sequent Partners, a New York-based analytically-driven consulting firm on media investments and brand building, shared his insights on how to work out … Continued
Read as PDF: The End of Media CurrencyThe End of Media Currency? Media are bought based on the audiences they deliver, as measured by their respective industry currencies. Prices are paid based on shared beliefs about the relative value of those audiences … Continued
Attribution, according to the Coalition for Innovative Media Measurement (CIMM) Lexicon, is “the reason that a prospective customer does what they do. More specifically, why they came to the site, entered the funnel, and performed a given action. (Source: Mediamath)” Accurate … Continued
Read as PDF: Marketing Mix Models and Attribution Modeling Marketing Mix Models Attribution Modeling Positives Gives the organization, particularly finance, confidence Agile and dynamic Evaluates all marketing expenditures on the same basis is … Continued
Published in MarketWired. Research Study Highlights How Brands Can Effectively Leverage Digital Video to Drive SalesNEW YORK, NY–(Marketwired – Oct 18, 2016) – Today Sequent Partners, a leading brand and media metrics consultancy that helps businesses navigate ROI and attribution measurement, … Continued
Published in Business Wire. Largest Watch and Buy Dataset for CPG Compares Actual Sales Results for Cross-Media, Digital Video, Display, Linear TV and MagazinesNEW YORK–(BUSINESS WIRE)–Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) … Continued
Billboard Insider sat down with our own Jim Spaeth after the Lookout2017 convention in May to dig deeper into Out of Home and the broader impact of the marketing mix on consumer buying behavior. When asked about the metric that 70% … Continued