Kristina Kaganer’s great presentation at the Attribution Accelerator was featured by AdExchanger. Krisitna is Director of Global Data Strategy at Coty, the cosmetics giant. Read it here:AdExchanger
Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017 On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace. What will it … Continued
Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016. As we prepare for the 2017 edition of this … Continued
ACCELERATING THE JOURNY TO ATTRIBUTION OCTOBER 12, AT TIME INC., 200 LIBERTY STREET, NYC Many of the advertisers we speak with tell us that they are excited about the promise of attribution modeling to guide more profitable marketing decisions. They … Continued
Sequent Partners is very proud of this study — Radio Drives Search! Conducted with MediaMonitors and In4mation Insights, for the RAB. We found that radio advertising generated incremental branded Google search volume. Twenty-Nine percent incremental branded search volume across the … Continued
September 7, 2017, Austin Texas Sequent Partners will be presenting a new study, along with Philippe Generalli, CEO of Media Monitors, at the RAB’s annual Radio Show on September 7, 2017 in Austin Texas. The study, Radio Drives Search!, was … Continued
Sequent Partners conducted this study for the Council for Research Excellence to explore the suitability of Nielsen’s TV data feed for marketing mix models. We found four potential disconnects. With the help of Brian Weikel and Paul Donato, of Nielsen, … Continued
Friends of Sequent Partners join Jim, Alice and the ARF as Jim receives the ARF’s Demystification Award at AM17. Here, Mike Bloxham (Magid), Nancy Smith (Analytic Partners), Leslie Wood (Nielsen Catalina) Scott McDonald (ARF), Bess Spaeth (American Express), Jim, Tony … Continued
November, 2014 … But Still Current!Evaluating Long-Term Effects of Advertising: A Study Of The Current State Of The Art And The Opportunities For ImprovementConducted by Sequent Partners For The Council For Research Excellence, this research paper explores how, when and … Continued
May 15-17, 2017 | New Orleans, LA Sequent Partners presented at the OOH Media industry’s annual convention. Their presentation, “Don’t Let An ROI Model Ruin Your Day! – 5 Ways to Turn Around Death by Marketing Mix or Attribution Models,” … Continued