Jim Spaeth joined NewsAmerica’s Angelique Krembs at the WPP STREAM 2019 conference this week in Miami. Noting deficiencies in shopper marketing data, Spaeth suggested the medium is under-valued in marketing mix models. He offered several solutions for improving the data. https://wppstream.com/about/
Sequent Partners will moderate panels of five major marketers—AIG, Coca Cola, HSBC, Johnson & Johnson and MillerCoors on February 6th, 2019. The marketers will share how their organizations are approaching attribution and generating actionable results. The discussion will center around … Continued
On January 31, in conjunction with Teads, Sequent Partners will conduct a webinar addressing how mobile’s new social contract demands a different way of advertising. Consumers have higher expectations for content they’re engaging with on smartphones and even higher expectations … Continued
Sequent Partners, The Coalition for Innovative Media Measurement (CIMM) and the American Association of Advertising Agencies (4A’s) are teaming up to study, analyze and compare leading TV attribution providers utilizing data from smart TV and digital set-top boxes. The organizations … Continued
Here’s an interesting finding about gender preferences and voice-overs from a radio project we worked on with Pierre Bouvard of Westwood One. Women prefer female voiceovers in AM/FM radio ads. Westwood One worked with well-respected brand and media metrics consultancy, … Continued
The analytics clan gathered October 11, 2018 at Meredith to discuss Activation and Optimization, The Role of Branding in Attribution, Television Attribution and Innovation. Well over 350 execs attended and the speakers just knocked it out o the park. Thank … Continued
Join Sequent Partners on October 11th in New York for the 2018 Attribution Accelerator. We’ll be addressing key issues in closed-loop attribution, television attribution, data integration and as always, accelerating innovation. We have discount registrations for friends and family, so … Continued
Join Sequent Partners on October 11, 2018 as attribution measurement specialists from agencies, advertisers and the media gather at the Henry R. Luce Auditorium (225 Liberty Street – New York) to talk about key issues in attribution and ROI measurement. … Continued
Sequent Partners’ Alice Sylvester will lead the ARF’s Attribution Showcase on June 11th, from 1:00-5:30 at the Jersey City Hyatt Regency. FREE to ARF members, you can register here: https://thearf.org/event/arf-cross-platform-measurement-council-attribution-showcase/ This event will feature case studies from: Analytic Partners, C3 Metrics, Concentric, eMphasize, IRI, … Continued
Sequent Partners recently looked at the implications of Google changing its policy and no longer providing IDs with log files from DoubleClick or DoubleClick Bid Manager. This is big news – and they’ve eliminated 3rd-party tracking tags from YouTube altogether, making MTA … Continued