Sequent Partners, Blockgraph, Transunion & Liveramp Talk Identity Resolution – 2021 ARF AUDIENCExSCIENCE

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Few would argue that a solution for identity resolution is needed to effect cross-platform video measurement. However, connecting different digital devices to unique users and households is fraught with legal, technical, and organizational barriers. How likely are we to see … Read More

AdExchanger – What Google Is – And Isn’t Saying – When It Says It Won’t Build Alternative IDs After The Death Of Third-Party Cookies

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This article quoting Sequent Partners’ Alice Sylvester was originally published in AdExchanger on March 4, 2021. By Allison Schiff  On Wednesday, Google dropped either a bombshell or a nothingburger (depends who you ask) with its announcement via blog post that it will stop selling … Read More