A new study conducted by Sequent Partners for Roku looks at what makes Smart TV ACR compelling, what it is, what it isn’t and how it works, and provides an in-depth look at some ACR providers like Samba, LG Ads, iSpot, Vizio and Roku. The report includes questions to ask as you consider or use the data. https://www.adexchanger.com/digital-tv/roku-acquires-advanced-video-ad-tech-from-nielsen-and-nielsen-expands-access-to-roku-audiences/Available here:
https://advertising.roku.com/blog/insights-analysis/acr-the-future-of-tv-and-audience-data
