RBR+TVBR: TVB Teams Up For Action Plan for Local TV Measurement
CIMM, the 4A’s, & TVB commission Sequent Partners for joint study to assess current state of local tv measurement. Full story here
NEXT|TV: CIMM, 4As, TVB To Study Ways To Evolve Local Measurement
Consulting firm Sequent Partners hired
CIMM, 4A’s and TVB Launch Study to Develop Action Plan for Local TV Measurement
Industry associations commission Sequent Partners to evaluate existing challenges and identify priorities for improving local TV measurement in the US The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB today announced the launch of a joint study … Continued
Alice K. Sylvester Inducted Into The Market Research Hall Of Fame
It was a full house at the Market Research Council’s annual Hall Of Fame Luncheon as Alice K. Sylvester and Gian Fulgoni joined other research greats recognized for their contributions to our profession. You can read about it here:https://www.dropbox.com/s/2vlsv99e3j8nz7b/Market%20Research%20Council%20Announces%202019%20Hall%20Of%20Fame%20Inductees%20FINAL.docx?dl=0 … Continued
June 11th: Alice Sylvester to lead the ARF Cross-Platform Council Attribution Showcase
Sequent Partners’ Alice Sylvester will lead the ARF’s Attribution Showcase on June 11th, from 1:00-5:30 at the Jersey City Hyatt Regency. FREE to ARF members, you can register here: https://thearf.org/event/arf-cross-platform-measurement-council-attribution-showcase/ This event will feature case studies from: Analytic Partners, C3 Metrics, Concentric, eMphasize, IRI, … Continued
The Problem With Advanced Targets
After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate. The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television … Continued
Vending Can Be An Effective Advertising and Sampling Channel
Sequent Partners was asked to analyze and evaluate the performance of the vending channel for one confectionary brand. We were pleased to find how effective this unsung channel could be. Read the article and the white paper here: https://www.vendingtimes.com/articles/crane-merchandising-systems-releases-white-paper-d-11520
Proposed Census Citizen Question Could Be Devastating For Multicultural Marketers
MediaPost asked Jim and other colleagues about the potential impact of the proposed citizenship question for the 2020 US Census. In a word … devastating. Read why: https://www.mediapost.com/publications/article/316770/census-consensus-citizenship-would-be-a-headach.html
OOH ROI: Third Down And Goal To Goal
OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI. These estimates have been negatively impacted by the lack of model ready data for OOH media. This is all about to change! Read the whole story … Continued
ROI/Attribution Providers A Comparison of Leading Providers of Media Performance Analyses
Sequent Partners recently compiled this comparison of 26 leading modeling provides for CIMM and the 4 A’s: CIMM Attribution Provider Guide