Eight Years of Marketing Analytics Progress
26 Dec 2024

Eight Years of Marketing Analytics Progress

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In November 2024 Sequent Partners concluded their chapter co-convening the Marketing Analytics Accelerator and officially passed the torch to the ARF.  Over the past eight years this event has showcased innovations and best practices from an advertisers perspective, accelerating progress … Continued

Let’s Face It, The New World of Media is Still An MVP!
20 Dec 2024

Let’s Face It, The New World of Media is Still An MVP!

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Great Progress, But …………… This December, Sequent Partners will say farewell to the advertising and media industries. When we started our careers, it was a mass marketing world. National brands, national advertising, national media, national sales. Broadly defined demo-based targets, … Continued