On January 31, in conjunction with Teads, Sequent Partners will conduct a webinar addressing how mobile’s new social contract demands a different way of advertising. Consumers have higher expectations for content they’re engaging with on smartphones and even higher expectations … Continued
Sequent Partners, The Coalition for Innovative Media Measurement (CIMM) and the American Association of Advertising Agencies (4A’s) are teaming up to study, analyze and compare leading TV attribution providers utilizing data from smart TV and digital set-top boxes. The organizations … Continued
Here’s an interesting finding about gender preferences and voice-overs from a radio project we worked on with Pierre Bouvard of Westwood One. Women prefer female voiceovers in AM/FM radio ads. Westwood One worked with well-respected brand and media metrics consultancy, … Continued
The analytics clan gathered October 11, 2018 at Meredith to discuss Activation and Optimization, The Role of Branding in Attribution, Television Attribution and Innovation. Well over 350 execs attended and the speakers just knocked it out o the park. Thank … Continued
Join Sequent Partners on October 11th in New York for the 2018 Attribution Accelerator. We’ll be addressing key issues in closed-loop attribution, television attribution, data integration and as always, accelerating innovation. We have discount registrations for friends and family, so … Continued
Join Sequent Partners on October 11, 2018 as attribution measurement specialists from agencies, advertisers and the media gather at the Henry R. Luce Auditorium (225 Liberty Street – New York) to talk about key issues in attribution and ROI measurement. … Continued
Sequent Partners recently looked at the implications of Google changing its policy and no longer providing IDs with log files from DoubleClick or DoubleClick Bid Manager. This is big news – and they’ve eliminated 3rd-party tracking tags from YouTube altogether, making MTA … Continued
Alice Sylvester walked members of the out of home industry through our ROI workshop last month at the GeoPath Austin conference. Download the presentation here. https://www.sequentpartners.com/wp-content/uploads/2018/06/SP-Geopath-Austin.pdf
Tammy Greenberg, Phillipe Generali and Alice Sylvester presented an econometric analysis of the impact of radio ads on Google search data at the ARF conference on March 27th. Working with In4mation Insights, Sequent Partners and Media Monitors we studied … Continued
February 28, 2018 — AI and “machine learning” are ubiquitous in attribution and marketing mix modeling today. What does it mean, though? An ARF Women in Analytics event in California will focus on the use of AI and machine learning … Continued