September 7, 2017, Austin Texas
Sequent Partners will be presenting a new study, along with Philippe Generalli, CEO of Media Monitors, at the RAB’s annual Radio Show on September 7, 2017 in Austin Texas.
The study, Radio Drives Search!, was conducted in partnership with Media Monitors and In4mation Insights. It demonstrates that radio can drive substantial incremental branded search activity. It also reveals the success drivers that lead to more abundant incremental branded search.
The full presentation will be posted after the Show, here’s the release: Radio Drives Search