June 11-13, 2017
Hyatt Regency Jersey City, NJ
SHOW ME THE DATA
Better TV Data for Better TV ROI, The CRE Study
Television ROI’s were understated by about 20% on average, about 10% of the time.
- Paul Donato – Research Director, Nielsen
- Jim Spaeth, Ph.D. – Partner, Sequent Partners
- Alice Sylvester – Partner, Sequent Partners
View our presentation here: AM CRE TV DATA Final