After decades of pioneering work in the advertising and media industry, Jim Spaeth and Alice Sylvester have announced their retirement. Sequent Partners have been instrumental in shaping how marketers approach measurement, from audience measurement to advanced analytics.
In an interview with Joe Mandese of Planning & Buying Insider, the duo share:
• Reflections on their career milestones and why now felt like the right time to step back.
• Their views on the challenges of measuring marketing effectiveness in the digital age and the growing role of AI.
• Insights into their decision to transfer the annual Marketing Analytics Accelerator event to the ARF.
You can read the article and access the video here: Planning & Buying Insider: Why Sequent Partners Is Packing It In: A Conversation With Spaeth & Sylvester