ROI/Attribution Providers A Comparison of Leading Providers of Media Performance Analyses
Sequent Partners recently compiled this comparison of 26 leading modeling provides for CIMM and the 4 A’s: CIMM Attribution Provider Guide
Attribution Got You Scratching Your Head? This Should Help.
Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here: CIMM Attribution Provider Guide
Attribution Solutions Identified At The 2017 Attribution Accelerator
Charlene Weisler identified highlights from the 2017 Attribution Accelerator. Read it here:Finding Solutions at the Attribution Accelerator Conference | MediaVillage
Coty’s Global Data Strategy At The 2017 Attribution Accelerator
Kristina Kaganer’s great presentation at the Attribution Accelerator was featured by AdExchanger. Krisitna is Director of Global Data Strategy at Coty, the cosmetics giant. Read it here:AdExchanger
Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth
Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017 On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace. What will it … Continued
Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester
Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016. As we prepare for the 2017 edition of this … Continued
2017 OAAA\GEOPATH National Convention + Expo
May 15-17, 2017 | New Orleans, LA Sequent Partners presented at the OOH Media industry’s annual convention. Their presentation, “Don’t Let An ROI Model Ruin Your Day! – 5 Ways to Turn Around Death by Marketing Mix or Attribution Models,” … Continued
MediaPost: Analysis Finds Nielsen Data Used By Modelers Undercounts TV’s ROI By As Much As 20%
Originally published in MediaPost. By Joe MandeseA first-of-its kind analysis of TV audience data used by modelers to measure the return on investment (ROI) for ad spending found that it is sorely lacking, and in some cases misrepresents TV’s ROI by … Continued
Accelerating Attribution
Attribution, according to the Coalition for Innovative Media Measurement (CIMM) Lexicon, is “the reason that a prospective customer does what they do. More specifically, why they came to the site, entered the funnel, and performed a given action. (Source: Mediamath)” Accurate … Continued
Current Practices in Attribution And ROI Analysis
A White Paper For The Coalition for Innovative Media Measurement and The 4AsWhat is the current state of marketing/media ROI analysis – and marketing mix models and attribution?That’s what we set out to determine. We interviewed industry experts and issued an RFI to research providers … Continued