Vending Can Be An Effective Advertising and Sampling Channel

posted in: Research | 0

Sequent Partners was asked to analyze and evaluate the performance of the vending channel for one confectionary brand.  We were pleased to find how effective this unsung channel could be.  Read the article and the white paper here: https://www.vendingtimes.com/articles/crane-merchandising-systems-releases-white-paper-d-11520

OOH ROI: Third Down And Goal To Goal

posted in: In the News | 0

OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI.  These estimates have been negatively impacted by the lack of model ready data for OOH media.   This is all about to change!  Read the whole story … Continued