So are we! Five years ago, Forrester defined unified measurement as a blended statistical technique that assigns value to each element of the marketing mix at both a strategic and tactical level. Despite the obvious appeal of a single model, … Continued
Sequent Partners’ Alice Sylvester will lead the ARF’s Attribution Showcase on June 11th, from 1:00-5:30 at the Jersey City Hyatt Regency. FREE to ARF members, you can register here: https://thearf.org/event/arf-cross-platform-measurement-council-attribution-showcase/ This event will feature case studies from: Analytic Partners, C3 Metrics, Concentric, eMphasize, IRI, … Continued
Sequent Partners recently compiled this comparison of 26 leading modeling provides for CIMM and the 4 A’s: CIMM Attribution Provider Guide
Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here: CIMM Attribution Provider Guide
Charlene Weisler identified highlights from the 2017 Attribution Accelerator. Read it here:Finding Solutions at the Attribution Accelerator Conference | MediaVillage
Kristina Kaganer’s great presentation at the Attribution Accelerator was featured by AdExchanger. Krisitna is Director of Global Data Strategy at Coty, the cosmetics giant. Read it here:AdExchanger
Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017 On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace. What will it … Continued
ACCELERATING THE JOURNY TO ATTRIBUTION OCTOBER 12, AT TIME INC., 200 LIBERTY STREET, NYC Many of the advertisers we speak with tell us that they are excited about the promise of attribution modeling to guide more profitable marketing decisions. They … Continued
A White Paper For The Coalition for Innovative Media Measurement and The 4AsWhat is the current state of marketing/media ROI analysis – and marketing mix models and attribution?That’s what we set out to determine. We interviewed industry experts and issued an RFI to research providers … Continued
February 16, 2017 | New York, NY Jim Spaeth and Alice Sylvester of Sequent Partners will be presenting the findings of a new CIMM study on Best Practices in Multi-touch Attribution and ROI Analyses. Join us for the 6th … Continued