Current Practices in Attribution And ROI Analysis

posted in: Research | 0

A White Paper For The Coalition for Innovative Media Measurement and The 4As What is the current state of marketing/media ROI analysis – and marketing mix models and attribution? Read More

Combining Marketing Mix and Attribution Models

posted in: Research | 0

Admap – December 2016 Attribution modeling has emerged as a more agile, dynamic and granular alternative to the lumbering, macro marketing mix models of the past and moves us on from measuring to managing ROI. But while the science is … Continued