OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI. These estimates have been negatively impacted by the lack of model ready data for OOH media. This is all about to change! Read the whole story … Continued
Sequent Partners recently compiled this comparison of 26 leading modeling provides for CIMM and the 4 A’s: CIMM Attribution Provider Guide
Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here: CIMM Attribution Provider Guide
ACCELERATING THE JOURNY TO ATTRIBUTION OCTOBER 12, AT TIME INC., 200 LIBERTY STREET, NYC Many of the advertisers we speak with tell us that they are excited about the promise of attribution modeling to guide more profitable marketing decisions. They … Continued
November, 2014 … But Still Current!Evaluating Long-Term Effects of Advertising: A Study Of The Current State Of The Art And The Opportunities For ImprovementConducted by Sequent Partners For The Council For Research Excellence, this research paper explores how, when and … Continued
May 15-17, 2017 | New Orleans, LA Sequent Partners presented at the OOH Media industry’s annual convention. Their presentation, “Don’t Let An ROI Model Ruin Your Day! – 5 Ways to Turn Around Death by Marketing Mix or Attribution Models,” … Continued
Attribution, according to the Coalition for Innovative Media Measurement (CIMM) Lexicon, is “the reason that a prospective customer does what they do. More specifically, why they came to the site, entered the funnel, and performed a given action. (Source: Mediamath)” Accurate … Continued
A White Paper For The Coalition for Innovative Media Measurement and The 4AsWhat is the current state of marketing/media ROI analysis – and marketing mix models and attribution?That’s what we set out to determine. We interviewed industry experts and issued an RFI to research providers … Continued
Admap – December 2016Attribution modeling has emerged as a more agile, dynamic and granular alternative to the lumbering, macro marketing mix models of the past and moves us on from measuring to managing ROI. But while the science is still … Continued
ObjectivesOur objective is to provide the Council for Research Excellence an in-depth understanding of the principle methods currently used to estimate advertising ROI and take actions, such as budget allocations, on the basis of those estimates.An impartial assessment is made of the strengths, … Continued