Driving Profitable Growth with Full Customer Attribution Modeling

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March 29, 2017 The promise of attribution is compelling — analytics at the tempo and granularity of management decision making. Its defining characteristic is that it operates at the individual level — and brings consumer insights back into marketing.

4A’s Data Summit

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February 7, 2017 | Convene – 32 Old Slip, NYC Alice Sylvester, from Sequent Partners, joins Cross Channel ROI and Attribution: The Road Ahead panel led by Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement. Panel starts at … Continued