Alice K. Sylvester Inducted Into The Market Research Hall Of Fame

posted in: Events | 0

It was a full house at the Market Research Council’s annual Hall Of Fame Luncheon as Alice K. Sylvester and Gian Fulgoni joined other research greats recognized for their contributions to our profession.   You can read about it here:https://www.dropbox.com/s/2vlsv99e3j8nz7b/Market%20Research%20Council%20Announces%202019%20Hall%20Of%20Fame%20Inductees%20FINAL.docx?dl=0 … Continued

June 11th: Alice Sylvester to lead the ARF Cross-Platform Council Attribution Showcase

posted in: Events | 0

Sequent Partners’ Alice Sylvester will lead the ARF’s Attribution Showcase on June 11th, from 1:00-5:30 at the Jersey City Hyatt Regency. FREE to ARF members, you can register here: https://thearf.org/event/arf-cross-platform-measurement-council-attribution-showcase/ This event will feature case studies from: Analytic Partners, C3 Metrics, Concentric, eMphasize, IRI, … Continued

Vending Can Be An Effective Advertising and Sampling Channel

posted in: Research | 0

Sequent Partners was asked to analyze and evaluate the performance of the vending channel for one confectionary brand.  We were pleased to find how effective this unsung channel could be.  Read the article and the white paper here: https://www.vendingtimes.com/articles/crane-merchandising-systems-releases-white-paper-d-11520

Attribution Got You Scratching Your Head? This Should Help.

posted in: In the News | 0

Read Joe Mandese on the release of the CIMM Attribution Provider Guide:Mandese on CIMM Attribution Provider Guide You can access the full report here:  CIMM Attribution Provider Guide

Effective Television Attribution for Improved Television ROI

posted in: Research | 0

Smart TV data is providing the data scale and granularity necessary to deliver the benefits of attribution to television.  And with that, improved television performance for advertisers.  Sequent Partners recently had the opportunity to peek into the work currently being … Continued

Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester

posted in: In the News | 0

Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016.  As we prepare for the 2017 edition of this … Continued

2017 Attribution Accelerator!

posted in: Events | 0

ACCELERATING THE JOURNY TO ATTRIBUTION OCTOBER 12, AT TIME INC., 200 LIBERTY STREET, NYC Many of the advertisers we speak with tell us that they are excited about the promise of attribution modeling to guide more profitable marketing decisions.  They … Continued

Radio Drives Search!

posted in: Research | 0

Sequent Partners is very proud of this study — Radio Drives Search! Conducted with MediaMonitors and In4mation Insights, for the RAB.  We found that radio advertising generated incremental branded Google search volume.  Twenty-Nine percent incremental branded search volume across the … Continued

Jim Spaeth Honored With ARF’s Erwin Ephron Demystification Award

posted in: In the News | 0

Friends of Sequent Partners join Jim, Alice and the ARF as Jim receives the ARF’s Demystification Award at AM17.  Here, Mike Bloxham (Magid), Nancy Smith (Analytic Partners), Leslie Wood (Nielsen Catalina) Scott McDonald (ARF), Bess Spaeth (American Express), Jim, Tony … Continued