I-COM 2017
April 24-27, 2017 |Porto, Portugal
Sequent Partners presents at I-COM’s “Marketing Effectiveness Across Channels” session chaired by Scott McDonald of ARF. Their presentation – “Building Bridges: Current Practices in Attribution and ROI Analysis,” highlights the developments needed to bridge the current reality to the promise of cross-platform attribution modeling.
View our beautiful presentation here: I-COM4-compressed