TV of Tomorrow

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December 8, 2016 Jim Spaeth joins other Industry leaders on a TVOT panel – Taking Measure of Viewing Measurement – at 1:05 pm in the Silas Theater  

Current State of Marketing Mix Models

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Current State of Marketing Mix Models A Report for the Council for Research Excellence Sequent Partners, June 2013 Objectives Our objective is to provide the Council for Research Excellence an in-depth understanding of the principle methods currently used to estimate advertising ROI and … Continued

Advertising in Context

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The Anthropology of Contextual Media Planning Tom Laranjo Admap – May 2015 The arrival of advertising technology, powered by intelligent, algorithm-driven machines, means we’re all obsessed by ‘maths’. As Sir Martin Sorrell puts it, ‘Maths Men’ and ‘Mad Men’ have come … Continued

ROI Driven Programmatic

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IN BRIEF Advertising ROIs, as measured in marketing mix models, are marginal on average.  Anecdotal evidence suggests that this may be getting worse.  There is an opportunity to use emerging ROI related analytics and metrics to guide better media/advertising decisions, … Continued