4A’s Data Summit

posted in: Events | 0

February 7, 2017 | Convene – 32 Old Slip, NYC

Alice Sylvester, from Sequent Partners, joins Cross Channel ROI and Attribution: The Road Ahead panel led by Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement.

Panel starts at 3:30pm

Understanding drivers of ROI across channels is a critical need for all marketers. There are a variety of solutions including Market Mix Modeling, multi-touch attribution and others . Hear from experts on how these solutions are currently being used and about the industry data and organizational challenges that need to solved to advance the current state.

Combining Marketing Mix and Attribution Models

posted in: Research | 0

Combining Marketing Mix and Attribution Models

Admap - December 2016

Attribution modeling has emerged as a more agile, dynamic and granular alternative to the lumbering, macro marketing mix models of the past and moves us on from measuring to managing ROI. But while the science is still raw, the challenge facing the industry is how to integrate the best of both approaches.

Read the Full Report
 

Marketing Measurement Evolves:

posted in: Research | 0

Jim Spaeth and Alice K. Sylvester from Sequent Partners were published as part of the RAB Radio Impact Reports Series.  Their paper, “Marketing Measurement Evolves: Why You Should Care about Multi-Touch Attribution is a preview of the industry’s Attribution Accelerator Forum in New York on November 30th. For more information and a full agenda please visit here.

 

Read the Full Report