Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth

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Why Attribution Is Changing The Way Media Is Evaluated … Jim Spaeth, October 5, 2017   On the eve of the second Attribution Accelerator, Jim speculates on the opportunities for radio in an attribution led media marketplace.  What will it … Continued

Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester

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Attribution: An Idea Whose Time Has (Finally) Come … Alice K. Sylvester, October 3, 2017 Attribution modeling has come a long way since we curated the first Attribution Accelerator in 2016.  As we prepare for the 2017 edition of this … Continued

2017 Attribution Accelerator!

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ACCELERATING THE JOURNY TO ATTRIBUTION OCTOBER 12, AT TIME INC., 200 LIBERTY STREET, NYC Many of the advertisers we speak with tell us that they are excited about the promise of attribution modeling to guide more profitable marketing decisions.  They … Continued

Radio Drives Search!

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Sequent Partners is very proud of this study — Radio Drives Search! Conducted with MediaMonitors and In4mation Insights, for the RAB.  We found that radio advertising generated incremental branded Google search volume.  Twenty-Nine percent incremental branded search volume across the … Continued