Alice K. Sylvester Inducted Into The Market Research Hall Of Fame

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It was a full house at the Market Research Council’s annual Hall Of Fame Luncheon as Alice K. Sylvester and Gian Fulgoni joined other research greats recognized for their contributions to our profession.   You can read about it here:https://www.dropbox.com/s/2vlsv99e3j8nz7b/Market%20Research%20Council%20Announces%202019%20Hall%20Of%20Fame%20Inductees%20FINAL.docx?dl=0 … Continued

June 11th: Alice Sylvester to lead the ARF Cross-Platform Council Attribution Showcase

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Sequent Partners’ Alice Sylvester will lead the ARF’s Attribution Showcase on June 11th, from 1:00-5:30 at the Jersey City Hyatt Regency. FREE to ARF members, you can register here: https://thearf.org/event/arf-cross-platform-measurement-council-attribution-showcase/ This event will feature case studies from: Analytic Partners, C3 Metrics, Concentric, eMphasize, IRI, … Continued

The Problem With Advanced Targets

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After moderating a panel on the quality of data required to drive advanced television targeting, BeetTV asked Jim, to elaborate.  The conversation covered target data effectiveness, the particular challenges faced by multicultural marketers and ACR as the future of television … Continued

Vending Can Be An Effective Advertising and Sampling Channel

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Sequent Partners was asked to analyze and evaluate the performance of the vending channel for one confectionary brand.  We were pleased to find how effective this unsung channel could be.  Read the article and the white paper here: https://www.vendingtimes.com/articles/crane-merchandising-systems-releases-white-paper-d-11520

OOH ROI: Third Down And Goal To Goal

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OOH media budgets have been constrained by advertisers’ perception of the medium’s ROI.  These estimates have been negatively impacted by the lack of model ready data for OOH media.   This is all about to change!  Read the whole story … Continued