Sequent Partners, Blockgraph, Transunion & Liveramp Talk Identity Resolution – 2021 ARF AUDIENCExSCIENCE

posted in: In the News | 0

Few would argue that a solution for identity resolution is needed to effect cross-platform video measurement. However, connecting different digital devices to unique users and households is fraught with legal, technical, and organizational barriers. How likely are we to see … Continued

CIMM: Attribution Suffers From Inconsistent TV Exposure Data

posted in: In the News, Other | 0

https://www.nexttv.com/news/cimm-attribution-suffers-from-inconsistent-tv-exposure-data While measuring the impact of advertising campaigns has become more important to the television business, the outcomes of attribution studies vary widely because of inconsistent data on commercial exposure, a new report found. The report, issued by the Coalition … Continued

Sequent Partners Co-authors I-COM Global White Paper, “Current Issues In Attribution And How To Overcome Them”

posted in: In the News, Research | 0

Alice Sylvester authored the chapter on Data Input Quality and Jim Spaeth authored the chapter on Identity Resolution in this brand new, important resource for marketers and publishers.https://martechseries.com/analytics/b2b-data/how-do-we-deal-with-the-challenges-of-attribution/ DATA INPUT QUALITY The data used to fuel attribution studies, disparate 1st … Continued