May 15-17, 2017 | New Orleans, LA
Sequent Partners presented at the OOH Media industry’s annual convention. Their presentation, “Don’t Let An ROI Model Ruin Your Day! – 5 Ways to Turn Around Death by Marketing Mix or Attribution Models,” helps OOH professionals understand the role of ROI modeling in the media decision process. Strengths and weakness of current modeling practices, relative to OOH media were considered. The presentation arms them with five winning strategies for turning modeling results to their advantage.
View our beautiful presentation here: Don’t Let An ROI Model Ruin Your Day-compressed